Reflection of Customer-Brand Engagement on Purchase Intention in Social Media
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Halal, bakery product, Theory of Planned Behaviour, Consumer, Purchase Intention.
Article no: 25
Pages 197-203
Keywords: Attitude, gender, purchase intention, social influence
Article no: 72
Pages 660-669
Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer
Article no: 64
Pages 631-640
Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
Article no: 4
Pages 39-48
Keywords: Brand Identification, Csr Retailer, Consumer Purchase Intention, Word Of Mouth
Article no: 23
Pages 312-325
Keywords: Online consumer reviews, online purchase intention, perceived risk, user experience
Article no: 5
Pages 45-60
Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry
Article no: 3
Pages 23-33
Keywords: Affordable housing, Purchase Intention, Generation Y, Malaysia
Article no: 10
Pages 89-99
Keywords: Purchase Intention, E-commerce, Literature Review.
Article no: 31
Pages 386-398